Services & Case Studies
“Andrew’s professionalism and experience of the media industry has resulted in achieving excellent coverage in a variety of media formats, including traditional print and internet-based publications. Andrew’s relaxed and insightful approach enables him to easily communicate with staff and members and carefully craft pieces which cover the story in a way which will be attractive to the target publications.”
Graham Bywater, Kirkby Lonsdale Golf Club
eXTERNAL AND INTERNAL COMMUNICATIONS STRATEGIES
If you have important messages to deliver to the public, your clients or your staff, I can create strategies that will maximise their reach and effectiveness across online, social media and print platforms.
COPYWRITING
I am able to produce compelling, engaging and accurate content swiftly and to deadline for online, social media, print and broadcast audiences, including media releases and commercial features. I also write website content and case studies, which tell - from a customer’s perspective - just what a great experience it is to do business with my client.
Online & Social Media
I have a proven track record in writing for and managing websites and a variety of social media platforms to massively boost page impressions and unique user numbers. I can help organisations to raise their profile by maximising their online reach.
Public relations and publicity campaigns
My contacts and extensive knowledge of local, regional and national media ensure that I understand the available platforms and how to tailor your messages and press releases to secure the prominence they deserve. I ran award-winning lobbying and fund-raising publicity campaigns.
“When we launched a website for a new local business, we used the occasion to get some publicity for ourselves and our client, Aimee Duclos, who makes luxury, bespoke handbags. Within a couple of days, Andrew had achieved publication in a local newspaper and news website. As a result, Aimee was also interviewed on air by Radio Cumbria. I am extremely impressed by the quality and speed of Andrew’s work.”
Alan Jewitt, Managing Director, SYPO
Media Training
I can train you and your staff how to best convey your messages through effective and targeted press releases, how to boost your online reach and how to handle media interviews.
Media Relations
Even the best businesses and organisations may encounter issues requiring media and reputation management. I can provide advice and guidance on how to deal with challenging situations and the best communication strategies to adopt.
Speech Writing
Reduce the stress of major occasions by having your speech written by a professional who can tailor your message to your specific requirements.
Proof Reading
Trust and professionalism are vital elements of any business and all your communications need to be of the highest standard in terms of accuracy, clarity and tone. I have years of experience of copy editing and proof reading and have trained scores of journalists to improve their ability to write compelling, professional copy.
Campaign successes
Readers to the Rescue, which raised £40,000 to buy and equip a state-of-the-art mobile base to help save lives on the Lakeland fells.
Driving Hospice Care, which raised £40,000 to buy new vehicles to allow Hospice at Home nurses to reach patients in South Lakeland and North Lancashire
Gift Of Life, which increased the number of people signed up to the organ transplant register.
Give Them A Break, which raised £28,000 to give carers a much-needed respite break.
My services are provided on a pay-as-you-go basis at competitive rates. I am happy to work on either an ad-hoc basis or on a retainer.
Photography and Illustration Services
I work closely with a range of experienced and talented photographers, illustrators and cartoonists to ensure that your messages are presented in an eye-catching and attention-grabbing manner to give them maximum impact.